
The Store
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques..
Released: 1983-12-14
Genre:
Documentaire
Production:
Zipporah Films
Duration: 118 minutes min
Langue:
English, FR
Production countries:
United States of America
budget:
Budget non disponible